August 29, 2016 · Web Design · Comments Off on 6 Tips Every Tech Founder Should Know About Fundraising

I get pitched by a lot of tech founders trying to raise funds. Tech fundraising can be much like finding a best friend. Finding the right fit starts with establishing a relationship by hanging out, going on for coffee, and finding out if you two are aligned in your goals and values. Like making friends, there are tips and tricks to help make you more successful in finding the right investors with which to partner.

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September 25, 2015 · Web Design · Comments Off on 5 tips for running your first influencer marketing campaign



This article is part of SWOT Team, a series on Mashable that features insights from leaders in marketing, brand-building and public relations.

The rise of social media has given consumers more power than ever before, arming them with a platform where they can engage brands in real time. This has created a shift in marketing. While traditional tactics involved pushing out brand content with little focus on creating conversations, new campaigns tap influencers to engage with consumers and create brand loyalty among them.

In spite of the positives, the rise of influencer marketing has also led to many questions, like how to select the right influencer agency or measure ROI. Here are the five most important things to know before you begin your first influencer campaign Read more…

More about Influencers, Branded Content, Business, Marketing, and How To

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