June 23, 2016 · Web Design · Comments Off on Winning B2B Marketers Follow the Purchasing Power

Winning B2B Marketers Follow the Purchasing Power

We all know that data is the key to digital marketing but there are some significant distinctions between B2C and B2B digital marketing that often get glossed over. What’s more, when business marketers use techniques and technologies built for the consumer world, it can put them at a major disadvantage.

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February 2, 2016 · Web Design · Comments Off on HP’s struggles reflected in CIOs IT purchasing plans

HP’s plan to lay off 33,000 workers over the next three years — the latest step in its massive restructuring — underscores the challenges the tech giant faces as it seeks to adapt to changing demands in corporate computing. CIOs, many of whom are under pressure to inject digital capabilities into their businesses and support […]


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