Basically, there are 8 major search engines today – AltaVista, Excite, Infoseek, Lycos, HotBot, AOL Netfind, WebCrawler, and Northern Light. Yahoo is a directory so this technique will not work with it. What you need to do is figure out what kind of pages rank well with each of these engines. Search engines use a mathematical formula to rank all the pages in their index. It is hard, but not impossible to come really close to knowing exactly what kind of a page will rank well on a particular engine. Basically, the text statistics on a page are what are considered most by the engine’s ranking formulas. Now, for each keyword or phrase on your list, you need to create a web page that focuses on just that one keyword or phrase and ranks it highly on a particular engine. Because each engine ranks pages differently, you will need to create a different page optimized for each engine.
What’s more, some search engines are regularly conducting witch hunts to weed out discernible doorway pages, one of the most notable examples being AltaVista. The reason for this is the ongoing abuse the doorway page technology has been subject to over the years. With fairly cheap programs around generating hundreds of doorways at one go, you can hardly blame the engines for implementing some self-protective countermeasures.
Consider the fact that users will not enter the keywords into a search engine the same way every time. For instance, some users may enter “real time software” while others may enter “real-time software” or “realtime software.” Think about the keyword variations to ensure the capture of as many users as possible. Also, consider common misspellings of keywords. I know many intelligent individuals who tend to misspell certain words because of the phonetic spelling of the word consider “eves” and “eaves.” If a user consistently misspells such a word and you happen to sell plant hangers for under eaves, you might lose potential clients.
Optimization firms can range from moderately expensive to extremely expensive depending on your target market and the number of search terms you want to target. This could mean you may initially spend anywhere from $1,000 up to $5,000-$10,000 to hire a good firm and then a maintenance fee of near that amount monthly to maintain the rankings. As with all firms, some will be top-notch, and some will be less than stellar. You could easily end up paying a few thousand dollars with little or no results ever seen.
Google Adwords estimates the possible traffic in clicks per day of a keyword. It displays the possible average position if using Google Adwords. It calculates the daily costs according to a given budget. It finds alternatives to each tested keyword. Google shows the clickthroughrate CTR. This is the percentage of clicks that a website receives in relation to the impressions (the number of times a website is shown). The higher the clickthroughrate the stronger the keyword!
Very much the same way that you market on any internet web site. You can purchase banner advertising or text links. You can provide valuable content to the portal site and therefore often times get your marketing message out by way of a byline or a link free of charge. You can participate in the community. You can sponsor contests or moderate forums or chat boards.Virtually anything you do on a relevant portal site will fall under the category of marketing. Because any way in which you make your presence heard, seen, or felt you are reaching your target market.
Problem is these self-proclaimed experts don’t bother to do their research and learn that such spamming techniques have long been ineffective. Nearly all the search engines these days have sophisticated methods of detecting and removing spam within days of receiving submissions. Penalties for spamming the search engines differ from engine to engine, but can range from being “red flagged” and put on a watch list, to being hit with a ranking penalty, to having your site permanently banned from their index (in severe cases). The type of scumbag SEO’s that would play Russian Roulette with their client’s web sites in this fashion are well-deserving of scorn. It can take months for search engines to lift such penalties, if they decide to at all.
If you are developing a new web site or redesigning an old one, now is a good time to think about search engine optimization. This article describes the process of optimizing your web pages for the search engines, as well as highlight some of the other components that are important for a successful search engine marketing campaign.
Internet access: Seo Linkedin.
