April 13, 2011 · SEO

When you write article or content, the first thing you should keep in mind is the keyword density. This is the one that is going to decide your ranking in search engines. The keyword density is very crucial one because, using the keyword less number of times will affect your search engine ranking and using the keywords more than the specified limit will brand your website as a spammy site. So, you should make sure that you are using the right amount of keywords in your content.

There are still many webmasters who do not know the exact meaning of keyword density. Before you come to know about the keyword density, you should know about the keyword. The keyword is a word that is particularly chosen by the marketers to add in their article. This process is carried out to attract the search engine spider, drive traffic and to get higher ranking in SERP. The keyword density decides your site ranking in search engines. To expose your website to the more loyal audience, you need to use the right amount of keyword density in the content.

It is true that using the keywords more times in the content is good for your business. But, some webmasters include the keyword in all the lines just to get higher ranking. This type of content is treated as spammy content by the search engine spider. Such sites will definitely lose reputation in the internet. Add the keyword only few times to make your content search engine friendly and organic. The keyword density is not decided roughly but considering the total amount of keywords in your content.

So, if you are going to create an article with 500 words, how much times the keyword should be repeated. First, you must know that the average keyword density for the articles in 2 to 3% of the total content. This means you can use the keywords around 10 times in the content and not above 15 times.

Is there any specific keyword density that is prescribed to make your content organic? No, ranging from 2% to 5%, the keyword density is purely decided by the webowners. But, now you have some very good tools to get the keyword density.

One another best way to get the keyword density is using the search engine. Pick up the keyword you have chosen for your content and type it in the search engine box. Click the search button. Look at the result. Visit the top 5 or 10 sites in the results. See how many times these sites have used the keyword in their article. This statistics will help you to achieve higher ranking in search engines.

There are two contradictory points that you need to follow to make your content legal. First, the content should be derived only with the keywords. Secondly, you are not supposed to add the keywords too many times beyond the limit, which turns your content spammy. Even customers will not show interest to read the content that is overloaded with keywords.

The search engine algorithms are not easy to understand. So, if you are not sure whether you are using the right amount of keyword density, you should definitely visit the high ranking site that is relevant to your business. This practical research will definitely help you to achieve the right keyword density.

Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost. You can also find detailed review dreamhsot there.

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