February 5, 2011 · SEO

To really increase web traffic, first of all you need to be aware of the fact that traffic is the most important element of any successful website or marketing campaign that exists today. Without it your site is doomed to fail even before it’s begun. If your site is an e-commerce site, or affiliate marketing site, then more traffic equals more subscribers and in turn more sales.

A lot of people just don’t realise how important SEO strategies are for the effectiveness of their website or online business, with the term SEO referring of course to ‘search engine optimisation’. The purpose of these strategies is of course to rank a site higher on the popular search engines, like Google for example. This is done through very specific means which in turn are by no means complicated. In fact a good example of a simple and effective SEO strategy can be found here with Marketer Trade Secrets.com for example.

Traditional advertising is also another very important method to bear in mind. On the Internet today, this is typically done through the use of free classified ad sites or graphic based banners that people can click on. Banner advertising may sound antiquated and out-dated on today’s internet, but many online marketers underestimate just how powerful a good banner campaign can still be. Banners can be animated to immediately catch the attention of prospective buyers plus, it’s also worth keeping in mind that some sites now allow traditional style ‘video commercials’ that can be easily created with good video creation software such as Microsoft Movie Maker which comes as standard with most windows based PC’s

It’s also worth mentioning in this article that while word of mouth might also seem old fashioned; it still goes a long way, even online. The modern day internet equivalent is with social networking sites such as Twitter, Facebook and YouTube, plus bookmarking sites such as digg, delicious and such, plus the many other forms of social or ‘viral’ marketing sites that are out there. Such a campaign if implemented correctly can also produce a cycle which can continue indefinitely, and you would be shocked at the amount of traffic that this alone might generate.

Do not forget that other websites also need to be back-linking to your site and whilst viral marketing is a great way to achieve this, you need to realise that this is important for several reasons. Traffic is of course the main reason but if you have well known sites linking back to you, you will also improve your search engine ranking, which in turn builds trust, therefore prospective buyers or subscribers will in turn tend to trust your site as well.

A lot of businesses are popping into the market place, with the claim of being able to drive ‘quality’ traffic to your website. However, before you consider entertaining them, keep in mind that the honest ones have real visitors that are looking for your site and have been categorized by a complex survey based system. Contrary to this, many crooked companies use pop-up applications to sell to visitors that never intended on visiting your site. For the most part, buying traffic in bulk results not only in wasted time and money, but also in low quality hits to your site that can be detrimental to your Search Engine Page Rank.

If you are starting to feel a little discouraged by the many elements that are required to drive traffic, then don’t. This is because specialty firms such as InnedHits.com for example exist to help you with all of these things, and such services really don’t have to break the bank. However I would strongly suggest spending the time and getting to know the basics yourself as it really isn’t anywhere nearly as difficult as you might think.

To make any internet business a success, all strategies to increase web traffic require the necessary research before implementation, but most of all if you have the dedication and commitment to make it work, at which point it has to be said that starting an online business has to be one of the easiest and most effective ways of earning a substantial income, so keep at it and don’t give up!

This article is courtesy of Marketer Trade Secrets.com, a complete information portal for Online Publishers. Become a member today and receive FREE, the hottest and most profitable 21 traffic tactics to Increase Web Traffic

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